Salama Brewing Company is a craft brewery in Espoo in the Helsinki metropolitan area. The Salama beers are on a mission to conquer the world by producing happy sighs with their surprising and delicious taste, eye-catching can design, and bubbly copy.
Together with Profitea and And Sundays Studio, we crafted a brand strategy for Salama to boost their international growth. To start out, a competitor analysis on online findability was produced to give clear insight into the right angle for entering the market.
The fantastic and vivacious visual identity needed no altering, but we did some fine tuning on the brand core, competition angles, distinguishing factors, communications, and customer encounters in both the digital environment and the real world.
Image: Salama Brewing Company