Sámi Museum and Nature Centre Siida lies in Inari village in Finnish Lapland, the Sámi home region. New museum facilities and exhibition “Enâmeh láá mii párnááh – These lands are our children” opened June 1st, 2022.
We held a speech and a brief workshop on developing the Siida customer experience as the museum and nature centre exhibitions were being renewed in May 2022, prior to their opening.
The speech and workshop cut into the core of the Siida brand. The workshop invited the Siida staff to brainstorm together on their pursued customer experience and how each person can contribute to it through their own efforts at work.